Here
are some fantastic tips on how to sell on eBay and how to sell well.
But, let us start with the most obvious tip that cannot be overlooked.
EBay is a marketing platform, where you are given a place to advertise
your stuff and sell it. That means that there is no set formula for
success. Do not buy the PDF E-books online that claim they have the
secret to success, because they don’t. Hop onto a sharing site and
download them for free, print them off, read them, and feed them to
pigs, because pigs swill is all they are good for.
Marketing
on eBay is about getting your sales process correct. It means running
advertisements, seeing what sells, and then learning from that to make
better ads next time. If you really want to develop e-commerce store
or make money on eBay, then test new advertising ideas, and learn from
your old ones. Ask yourself why your item didn’t sell and yet your
competitor’s did.
Check out the “completed listings” function
You
can run a search on eBay to see which listings have sold and which have
not sold in the last few days. This is very good for seeing the prices
your items may sell at and to see what sort of adverts sell. The selling
prices that eBay give are only an average, whereas you can see what
sold and what did not sell just the week before.
Trail, error, improve, trial, error, improve…
This
is the only way you are going to make money on eBay consistently. The
people who run ads, then re-run the same adverts are wasting money and
time. Every time a listing sells, you need to analyze why it sold. You
need to take things from your listings that sold and add them to your
newer adverts. Try different things and see what sells, and then learn
from what you have done. Make big and small changes to listing texts and
see if it makes a difference. The moment you stop trying to improve, is
the moment you start losing money.
Big, large, bright, attractive pictures will make your sale
Pictures
are the biggest sellers on eBay. Even items that have their own picture
on eBay (such as DVDs), should have their own pictures taken by you.
The dark pictures never sell the item because the thumbnail images look
terrible. Take good photos so that the items do not look dull or
unattractive. Don’t take a photo of your shoes on the floor. Put them on
a stand in the sunlight and a pretty background. Do not take a photo of
a coat on a hanger. Take a bright and stunning photo of you modeling
it, and then cut of the head and legs so that only the coat is visible
on the picture.
Do not write big chunks of text
Nobody reads them…ever! You probably haven’t even read all of this post; you are probably skim reading this. So why do you think people are going to read big advertising texts. Just include the main points, and separate the sentences to make them easy to read. Put your titles and sub titles in bold and bigger text.
Do not give your full terms and conditions
Nobody
is going to read them, and frankly, if people send your items back it
is because you are unlucky or because you are doing something wrong.
Writing 500 words of terms and conditions will make no difference as to
who sends what back, who claims you didn’t send something, and who gives
you unfair negative feedback.
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