4 Amazing Tips to Engage Your Customers on Your eCommerce Site

Finally, your online store has been built and you are managing your products, purchasing goods from suppliers and updating details in your site? If yes, now is the time to make your e-store popular on the web so that people come to know about it and purchase products from your website which they are looking for. In this highly competitive market, it is quite difficult to attract lots of visitors and convert them into customers.

To sell your products to your customers, it is important to engage your customers in your eCommerce website. Many of you may have question that how to engage customers in your eCommerce website? Well, you can easily try to engage your customers on your site by below mentioned ways and get lots of benefits. Today, various eCommerce sites are there that simply putting their text on their website and hope to engage their customers, but customers are very choosy, so try to engage them by providing something interesting and exceptional.

Customer Reviews :

One of the most important things you need to provide on your eCommerce website is Customer reviews when it comes to engage your precious customers on your site. It is estimated that by providing customer reviews and rating information on your site, you can increase your sales by 26%.

According to PowerReviews, the percentage could be increase as well, so make sure to mention reviews and feedback on your site to engage your customers. If you had got some negative reviews related to your products, you do not have to bother as negatives reviews are also important because no one trusts all postivie reviews. If you do not mention one or two negatives reviews, visitors of your site will surely assume that all your reviews are fake.

Ratings :

Image Credit : Amazon

To engage your customers in your eCommerce website, you need to provide ratings of your product on your eCommerce website as ratings will be helpful for your customers to get information about your products. We all know that ratings are given in second and they will not interrupt your customers’ main activity.

You can use simple metaphors like stars, thumbs up or down for ratings if you are looking for maximum efficiency. To give professional and loyal impression among your customers, providing ratings on your site plays a very significant role.

Clients’ Video Testimonials :

Usually, to engage your customers on your eCommerce site, you may have spent your lots of time as well as money on SMO, SME, blog posting and SEO. According to the latest research, an average new website visitor spends approximately 5 to 10 seconds on a website, so you need to make sure to win over your visitors within those seconds, but how. Try to provide something trustworthy that grabs their attention.

When it comes to something trustworthy and emotionally compelling way, what better than Clients video testimonials as such videos will help to win the trust of your customers. By listening a true experience from your clients, your new customers will trust you and your products and they will also get complete information about your brand. So, it is important to provide clients’ video testimonials on your eCommerce site.

Call to Action Button :

Call to action buttons also plays very significant role to engage your customers on your site. Make sure to provide call to action buttons at the perfect place of your website so that it grabs attention of your customers and engage them on your site. Try to attack that low attention span by catching the customers’ eye with a big and attractive button.

It is also important that your buttons have unique design, color and wording as it will be more effective than usual buttons. You can provide different call to action buttons on your site like add to cart, continue shopping button, product rating button, review button, add to wish-list button, check-out process button, social sharing buttons and more. These are some the common call to action buttons that you can mention in your eCommerce website.