Apparel and items that fall within the broad categorization of Apparel & Accessories (e.g. Shoes, Handbags, Jewelry, Accessories, etc.) comprise a large chunk of online sales. Google is investing in making the shopping experience for Apparel much richer and more intuitive. Apparel is also unique in that shoppers often browse / look for items of a specific color, size, pattern, or material. Accordingly, we require that merchants send us variant attributes, which are ‘color’, ‘size’, ‘pattern’, or ‘material’.This article will help you determine which attributes are required and which are recommended for apparel products; however, please be sure to review the Feed Specification carefully as well.
Simple Apparel Products
For non-variant apparel items, you must submit your apparel product data using the four required apparel attributes -- 'size', 'color', 'age group', and 'gender'.
In addition, it is required to provide unique product identifiers like 'brand' according to the Unique Product Identifier Rules.
| id | title | color | size | age group | gender | brand |
|---|---|---|---|---|---|---|
| 001 | Custom made flower dress | Blue | Small | Adult | Female | |
| 002 | Roxy green boys sweatshirt | Green | Medium | Kids | Male | Roxy |
For feeds targeting the US, UK, DE, FR, and JP: ‘Color’, ‘age group’, and ‘gender’ are required for all items that fall under the ‘Apparel & Accessories’ product category (including subcategories). In addition, the ‘size’ attribute is only required for items that fall under the category or subcategories of 'Apparel & Accessories > Clothing' and 'Apparel & Accessories > Shoes'.
For all other countries: ‘Size’, ‘color’, ‘age group’, and ‘gender’ are recommended for any item that falls under the ‘Apparel & Accessories’ product category (including subcategories).
Variant Apparel Products
The attributes 'color', 'material', 'pattern', and 'size' are used to describe how one product varies from another in the same group.
In addition to the variant attributes it is required to include the apparel attributes -- 'color', 'age group', 'gender', and ‘brand’ -- to describe and identify your apparel products. Please note, we do not consider products to vary by either 'gender' or 'age group' -- your variant products must vary by one of the four variant attributes (‘color, ‘material’, ‘pattern’, or ‘size’).
It is also required to submit an image for each ‘color’, ‘material’, or ‘pattern’ variant which visually depicts that specific variant product. You may however submit the same image URL value for all size variants of a product if specific images are not available.
You are required to submit one item per variant combination. For example, if a t-shirt is offered in 4 different colors and each color is available in 5 different sizes, you must submit a total of 20 items.
The ‘Item group ID’ attribute is different from the ‘ID’ attribute. An ‘Item group ID’ attribute will have common values for a group of variants whereas the ‘ID’ attribute should have unique values across a group of variants and for all other items, as well.
How to include apparel variants for feeds targeting US, UK, DE, FR, and JP: Any apparel item that varies by 'color', 'material', 'pattern', and/or 'size', must be submitted as a unique combination of variant attributes, clustered in a group where each unique combination of variant attributes is identified by the same ‘item group id’. Along with each variant, a respective image that visually depicts that variant product is required. Regardless of whether an apparel item has variant attributes or not, the ‘size’, ‘color’, ‘age group’, and ‘gender’ of an item are required for all items that fall under the ‘Apparel & Accessories’ product category (including subcategories).
In addition, the ‘size’ attribute is only required for items that fall under the category or subcategories of 'Apparel & Accessories > Clothing' and 'Apparel & Accessories > Shoes'. See below for an outline of required attributes that apply to feeds targeting the US, UK, DE, FR, and JP.
Full Listing of Apparel Attributes for Feeds Targeting the US, UK, DE, FR, and JP:
- Color - Required for all items under ‘Apparel & Accessories’
- Size - Required for all items that belong to a subcategory of ‘Apparel & Accessories > Clothing’, or ‘Apparel & Accessories > Shoes’*
- Pattern- Required only when an ‘Apparel & Accessories’ item varies in pattern*
- Material - Required only when an ‘Apparel & Accessories’ item varies in material*
- Age Group - Required for all items under ‘Apparel & Accessories’
- Gender- Required for all apparel items under ‘Apparel & Accessories’
- Brand - Required for all apparel items under ‘Apparel & Accessories’
- GTIN or MPN - Required for all apparel items in the Shoes, Sunglasses, Handbags, and Watches categories
- Item Group_Id - Required for all items that have variant attributes*
You can see an example of this in Table A
How to include apparel variants for feeds targeting other countries: Any apparel item that varies by 'color', 'material', 'pattern', and/or 'size', may be submitted as a unique combination of variant attributes.
Table A - Full Listing of Variant Apparel Products (Required for Feeds Targeting the US, UK, DE, FR, and JP)
| id | item group id | title | color | size | age group | gender | material | pattern | brand |
|---|---|---|---|---|---|---|---|---|---|
| 001 | Parent1 | Roxy Mens Tshirt - Blue Small | Blue | S | Adult | Male | Cotton | Polka Dot | Roxy |
| 002 | Parent1 | Roxy Mens Tshirt - Green Small | Green | S | Adult | Male | Cotton | Polka Dot | Roxy |
| 004 | Parent1 | Roxy Mens Tshirt - Green Medium | Green | M | Adult | Male | Cotton | Polka Dot | Roxy |
| 100-005 | 100 | Roxy Womens Tshirt - Turquoise Solid Extra Small | Turquoise | XS | Adult | Female | Solid | Roxy | |
| 100-006 | 100 | Roxy Womens Tshirt - Turquoise Striped Extra Small | Turquoise | XS | Adult | Female | Striped | Roxy |
Example Sizing Values
Sizing values can be difficult to represent across different types of apparel products. We have provided examples of common sizing values by clothing type. It is not required to provide these exact values, but it may be helpful for you to standardize the size values of your apparel products.
Tops, Outerwear and Dresses
- XXS-S-M-L-XL-1XL-2XL etc.
- 00-0-02-04-06-08-10-12-14 etc.
Bottoms
- XXS-S-M-L-XL-1XL-2XL etc.
- 00-0-02-04-06-08-10-12-14 etc.
- 24-26-27-28-29-30 etc.
- For Pants: 24x30-24x32-24x34- etc.
When an item applies to a special size group, like Plus, Petite, Maternity or Big and Tall, please include an indication like the following: 14 Plus, 2 Petite, M Tall. When an item includes an inseam, consider using this format: 30 Short, 30 Regular, 30 Long, etc.
When an item includes an inseam, consider using this format: 30 Short, 30 Regular, 30 Long, etc.
Shoes
- In the US: 5-5.5-6-6.5-7-7.5-8-8.5 etc.
- In Europe: 37-37.5-38-38.5-39-39.5-40-40.5 etc
When a shoe is available in different width sizes, an indication like this is recommended: 9.5 M, 8 W, 12 N.
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