Google Merchants/Shopping - Create Your Data Feed (Summary of attribute requirements)

Please choose your target country from the drop-down menu below. The content will be specific to the target country you select.

United States

AustraliaBrazilCanadaCzech RepublicFranceGermanyIndiaItalyJapanNetherlandsRussiaSpainSwitzerlandUnited KingdomUnited StatesOther

For a full description of each attribute, see our product feed specifications.

[R]: Required attribute. Not including a required attribute and correct values for each item may result in the suspension of your feed.
[+]: Recommended attribute. Although it is not mandatory to include this attribute in your feed, including it will improve your data quality.

		Variant Products			Apparel Products (Non-variant)		Custom Goods	Media, Video game software	Books	All Other Products
		Non-Apparel	Shoes, Sunglasses, Handbags, Watches	Other Apparel	Shoes, Sunglasses, Handbags, Watches	Other Apparel
General attributes	id	R	R	R	R	R	R	R	R	R
	title	R	R	R	R	R	R	R	R	R
	description	R	R	R	R	R	R	R	R	R
	google product category	+	R	R	R	R	R (if applicable category)	R	R	+
	product type	+	+	+	+	+	+	+	+	+
	link	R	R	R	R	R	R	R	R	R
	image link	R*	R*	R*	R	R	R	R	R	R
	additional image link	+	+	+	+	+	+	+	+	+
	condition	R	R	R	R	R	R	R	R	R
	*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability	availability	R	R	R	R	R	R	R	R	R
	price*	R	R	R	R	R	R	R	R	R
	sale price*	+	+	+	+	+	+	+	+	+
	sale price effective date	+	+	+	+	+	+	+	+	+
	*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products.
Unique Product Identifiers	brand	R (2 of 3)	R	R	R	R	-	+	+	R (2 of 3)
	gtin		R (1 of 2)	+	R (1 of 2)	+	-	R (UPC)	R (ISBN)
	mpn			+		+	-	+	+
	identifier exists	R (if applicable)	R (if applicable)	R (if applicable)	R (if applicable)	R (if applicable)	R	R (if applicable)	R (if applicable)	R (if applicable)
Apparel Products	gender	+	R	R	R	R	+	+	+	+
	age group	+	R	R	R	R	+	+	+	+
Shared by Apparel and Variants	color	R (if applicable)	R	R	R	R	+	+	+	+
	size	R (if applicable)	R (Clothing and Shoes)	R (Clothing and Shoes)	R (Clothing and Shoes)	R (Clothing and Shoes)	+	+	+	+
Variant Products	material	R (if applicable)	R (if applicable)	R (if applicable)	+	+	+	+	+	+
	pattern	R (if applicable)	R (if applicable)	R (if applicable)	+	+	+	+	+	+
	item group id	R	R	R	+	+	+	+	+	+
Tax and Shipping	tax	It is required to provide tax information for all items either by specifying default tax values in your Google Merchant Center account settings, or by providing this attribute.
	shipping	It is required to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
	shipping weight	It is required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks	multipack	Required if applicable to submit merchant-defined multipacks.
Adult Products	adult	Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
Additional attributes	excluded destination	+	+	+	+	+	+	+	+	+
	expiration date	+	+	+	+	+	+	+	+	+

Additionally, the following attributes have been retired: quantity, feature, manufacturer, genre, featured product, year, author, edition, and adwords publish.