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Surfers
ride surfboards and surf the sea of information in cyberspace. Pick up a
magic wand and turn that board into a shopping cart. Fortunately,
throwing the product into the cart doesn't need magic. develop a remarkable eCommerce website that can generate sales without lifting a wand and casting a spell.
PRODUCT DESCRIPTIONS
This
is the part when pitching is done. Write a brief yet compelling product
description that gives description and convinces the client that the
product/service is a necessity. Follow the example of shopping channels,
the customers don’t really need what they are selling but they present
it in a way that it’s a to-die-for item. Make sure that it’s not spammy
but informative.
IMAGES
Cameras
and phones are everywhere. Please take a decent picture with proper
lighting. No need to rent fancy lights, natural light is totally OK.
Hire a model or get yourself a mannequin to wear the outfits or
accessories if that’s what you’re promoting. Don’t be flat like if
you’re selling a jacket, don’t just take a picture of that, add a shirt
and a necklace to pump up the image. Be creative so the photos look
interesting in your site and the viewers can imagine how your product
looks or functions. Take multiple snapshots of different angles. Phones
or any gadgets can be compared with another object so the potential
customers can determine its size by just looking at the images.
BROWSING EXPERIENCE
Clicks
should be minimized as much as possible. The visitors close the page
when there are tons of menus, drop-down windows, sidebars, and a lot
more confusing links. Keep your webpage clean, simple and easy to
navigate from one page to another. There should be a buy button and only
a few clicks away to reach the checkout page.
PRICE TRANSPARENCY
It’s
like a scam when there are hidden charges. Shipping, packaging, taxes,
gift wrapping, insurance, etc. should be indicated for the viewers to
add these to the price of the merchandise he wants to purchase. If these
charges are out of sight, the entrepreneur’s reputation will be
affected and maybe labeled as dishonest. Transparency is vital for the
company’s name and loyalty of customers.
FAST CHECK OUT
Checkout
page should be straightforward. Some buyers abandon the carts because
of complicated forms. This is one of the most crucial parts of eCommerce
business that some web owners overlook, it makes or breaks the sale. If
this happens, there is a solution, save the cookies of the visitors so
you can mail and ask them to finish filling out the form.
PAYMENT MODES
Options
should be as many options as possible. Credit card is the most common
in this line of industry. However, other options such as money
transfers, checks, debit cards and cash on delivery should be made
available, too. Installments can be a lure for the visitors to purchase
right away when they don’t have enough money.
CUSTOMER SERVICE
Be
open to answer inquiries before and after the sale. Make the reply
snappy. Some clients lose interest when the reply on the merchant’s end
is slow. Live chats can be setup, it’s faster than mailing and the
questions can be answered in real time. It’s easier than before since
there is an avatar system. The customer service people just click the
correct question for or reply to the probable buyer and pray that he
checks out the shopping cart. If you haven’t gathered the dialogue for
the avatar yet, go back to hiring developer that can actually talk or chat online or on the phone.
RETURN POLICIES
Make
a separate or downloadable page for the return policy. Returns are
inevitable because of damages during deliveries, or innocent mistakes
sending wrong items. Specify underlying reason why returns are not
accepted. Ensure the fairness of such rationale if products can be
accepted or rejected.
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