How to Set Up Your Google Shopping Data Feed




First, sign into the Google Merchant Center. Click on “data feeds“.


Then click on “new test data feed“. It’s very important to do a test run before you upload the real thing. If there are any errors in the test data feed, it’s much easier to fix them before you upload the real data feed. Once you’ve had a successful test data feed, you can follow these same instructions for the real thing.


Now, give your data feed a name. It doesn’t really matter what you call it. Nobody’s going to see the name but you. You do, however, need to end it with .xml.


Now you’ll be taken back to the main page. Find the data feed that you just made and click “create“.


Now you need to schedule the data feed upload and tell Google the URL of the feed. You can schedule it to be retrieved daily, weekly, or monthly. If you are a UniformMarket client, the feed URL is going to be your store’s URL followed by datafeed.xml. So for pretend UniformMarket client www.supercooluniforms.com, the data feed URL would be http://www.supercooluniforms.com/datafeed.xml
.

Then click “schedule“. Now, you’ll be brought back to the main page, you’ll look for your data feed, and you’ll click “edit“. This is important!


You’re going to see this page:


Select “yes” under “Use Quoted Fields“! If you do not select “yes”, your data feed will not work!
Once your data feed is up and running, you’ll be able to monitor it on your dashboard. You can data about performance (clicks and impressions) and data quality (errors and issues).


And then you can look for your products in Google product search!


And that’s all! Now, Google will automatically upload your data feed at the time that you’ve scheduled. I hope that this is clear and not too complicated. Please let me know if you encounter any issues! I look forward to seeing your products in Google product search!